social media
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social media strategy
Analyze current social platforms and perform market research to create a report with high-level advice and content ideas.
social media management
Implement strategy, plan weekly posts, engage with audience, listen to audience and adjust as needed.
Content Creation
Shooting Instagram reels, creating Instagram stories and guides, writing blogs, shooting and editing videos, and more!
Facebook followers
grew 8% in 2021
Doubled Instagram Followers in 3 Years (15k to 30k)
OVERALL
Gained 3,400+ followers in first 90 days with Facebook’s reach rising 300% and engagement rising 100%
Accounts Reached and Accounts Engaged both up 41% in the last 30 days of 2021
Co-founded and launched "Insider's Guide"
Webpage views were up 52% year-over-year from 2020
Newsletter grew from 1,800 to 5,600 subscribers in under a year with 38-40% open rate
First Instagram reel in Collaboration gained 445% more views and engagement over their previous REELS average
OVERALL
Managed social platforms with 2.3M+ total followers
Assisted in the transition to Magnolia Network
Instagram gained 6.7% new followers with engagement up 45% and videos views up 51%
Facebook’s engagement rose 75%
writing
9 Ultimate Comfort Food Dishes
A delicious blog featuring the top comfort food dishes in the district of Downtown Knoxville.
NEw Way to Game Day
During COVID-19, this blog suggests safe ways to enjoy football game days in Downtown Knoxville.
YOUR KID-FRIENDLY GUIDE
A fun, one-day itinerary written for Downtown Knoxville to promote families to visit the district.
Top 10 Insta-Worthy Spots
A blog to promote creativity and outdoor exploration, while encouraging people to visit the district.
The Tragedy of an Iconic Brand Unraveling
A thoughtful look into the culture of McDonald's and its lack of emotionally fit leaders. (Ghostwriter)
Top Gift Ideas from Downtown Shops
Shining a spotlight on business owners during the holidays, featuring their shop's top gift picks.
Producing & Shooting
K & J's Elegant Pastries FREAKSHAKES
2.3M Views
Dollywood's Lightning Rod
7.8M Views
Sliding Rock, North Carolina
21.4M Views
The Pfunky Griddle, Nashville
21.6M Views
Five Daughter's Bakery, Nashville
1.8M Views
Prince's Hot Chicken, Nashville
6.7M Views