social media

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social media strategy

Analyze current social platforms and perform market research to create a report with high-level advice and content ideas.

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social media management

Implement strategy, plan weekly posts, engage with audience, listen to audience and adjust as needed.

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Content Creation

Shooting Instagram reels, creating Instagram stories and guides, writing blogs, shooting and editing videos, and more!

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FOR SOCIAL MEDIA STATS

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Social TIps for DMO's

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  • Facebook
  • Twitter
  • Instagram

Facebook followers

grew 8% in 2021

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Doubled Instagram Followers in 3 Years (15k to 30k)

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OVERALL

Gained 3,400+ followers in first 90 days with Facebook’s reach rising 300% and engagement rising 100%

Instagram

Accounts Reached and Accounts Engaged both up 41% in the last 30 days of 2021

Co-founded and launched "Insider's Guide"

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FACEBOOK

Webpage views were up 52% year-over-year from 2020

Newsletter grew from 1,800 to 5,600 subscribers in under a year with 38-40% open rate

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First Instagram reel in Collaboration gained 445% more views and engagement over their previous REELS average

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OVERALL

Managed social platforms with 2.3M+ total followers

 

Assisted in the transition to Magnolia Network

Instagram

Instagram gained 6.7% new followers with engagement up 45% and videos views up 51%

FACEBOOK

Facebook’s engagement rose 75%

 

writing

8 Ultimate Comfort Food Dishes

A delicious blog featuring the top comfort food dishes in the district of Downtown Knoxville.

NEw Way to Game Day

During COVID-19, this blog suggests safe ways to enjoy football game days in Downtown Knoxville.

YOUR KID-FRIENDLY GUIDE

A fun, one-day itinerary written for Downtown Knoxville to promote families to visit the district.

Top 10 Insta-Worthy Spots

A blog to promote creativity and outdoor exploration, while encouraging people to visit the district.

The Tragedy of an Iconic Brand Unraveling

A thoughtful look into the culture of McDonald's and its lack of emotionally fit leaders. (Ghostwriter)

Top Gift Ideas from Downtown Shops

Shining a spotlight on business owners during the holidays, featuring their shop's top gift picks. 

 

Producing & Shooting

K & J's Elegant Pastries FREAKSHAKES

2.3M Views

Dollywood's Lightning Rod

7.8M Views

Sliding Rock, North Carolina

21.4M Views

The Pfunky Griddle, Nashville

21.6M Views

Five Daughter's Bakery, Nashville

1.8M Views

Prince's Hot Chicken, Nashville

6.7M Views